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Writer's pictureJennifer Lapierre

The Insider's Guide: Surviving and Thriving in Salem, Massachusetts in October



Welcome to Salem, Massachusetts, a place where history, mystery, and magic converge, especially during the bewitching month of October. Having lived and worked in Salem during the festive month of October for two consecutive years, I can assure you that it's worth visiting during its High Season. I would suggest, however, going on a weekday, as weekends are so crowded you can barely walk, much less find a restroom or an available restaurant table. Estimates hover around one million visitors who descend into Witch City each October. If you must visit on a Saturday or Sunday, the first two weekends are a bit less crazy. If you visit from Boston, take the $50 round-trip ferry for the quickest, most scenic commute. The commuter rail train is second best. Driving? Yikes. Be prepared either to park either on the outskirts of town and walk a good 20 minutes to the city center, or to pay a small fortune, if you can even find a garage that's not at capacity. Avoid driving to Salem if possible, it's a nightmare in October.


1. Historical Salem:

Historical Salem Ropes Mansion
"Hocus Pocus" film location of Allison's House, aka Ropes Mansion and Garden





As you step onto the cobblestone streets of Salem, you are transported back in time to the infamous Salem Witch Trials of 1692. Skip the Salem Witch Museum (a tired tourist trap) and instead head for the Witch Dungeon Museum for an eye-opening re-enactment of this dark chapter in history, followed by a tour of the creepy dungeon replica in which innocent victims were chained up (and even died). Immerse yourself in the ambiance of the period with a stroll through the historic neighborhoods adorned with gorgeous 18th Century colonial architecture. Be sure to visit The House of the Seven Gables, the Old Burying Point Cemetery, the Salem Witch Trials Memorial, and the iconic black Salem Witch House, instantly recognizable in the background of a gazillion Insta selfies. All of these require reservations in October.


2. Fall Foliage:


October in Salem is not just about history, it's also a feast for the eyes. The vibrant New England fall foliage paints the town in hues of red, orange, and gold, creating a picturesque backdrop for your adventures. Take a scenic drive through the nearby coastal countryside of Boston's North Shore region or enjoy a leisurely walk along the Salem Heritage Trail to immerse yourself in nature's autumnal splendor.


3. Halloween Festivities:


Halloween Festivities

Salem truly comes alive in October with its world-renowned Halloween celebrations. Psychic readings are in demand, and lines can trail down the block waiting to enter any and all witch shops. I once did 27 readings on a Saturday and thought I might keel over from exhaustion that night. It's not a bad idea to book a reading in advance.


From haunted house tours to lantern-lit ghost walking tours, there is no shortage of Halloween experiences to indulge in. Don't miss the Grand Parade, a spectacular display of creativity and Halloween spirit that kicks off the month, the annual Zombie Walk, the Vampire Circus, the big Costume Ball at the Hawthorne Hotel, or a performance of "Dracula" by the North Atlantic Ballet Company. Quality, popular walking tours include the Hocus Pocus Movie Locations Tour and the 1692 Salem Night Ghost Tour.


4. Culinary Delights:


My friend Lloyd doing an impromptu spread for new friends at Mercy Tavern

Indulge your taste buds in Salem's culinary scene, with New England cuisine being top choice. Be sure to try the local seafood dishes, freshly caught from the nearby coast. The Ugly Mug is top dog for breakfast. Sea Level Oyster Bar and Finz Seafood are excellent for lunch or dinner. For cocktails, Mercy Tavern or All Souls are best bets. Be prepared, though, as lines to dine during October are insanely long on weekends.


For a sweet treat, visit one of the many bakeries and sample delectable pumpkin spice desserts that perfectly capture the essence of fall. Seasonal cider doughnuts are amazing at Coffee Time Bake Shop, a pleasant, less hectic 15-minute stroll to the north, away from the main hubbub of town.


5. Art and Culture:


The main draw in Salem is the plethora of unique metaphysical shops, and they really ramp up in October. Salem's shops can be full of exquisite, hand-crafted objects and clothing by local witchy-poo artisans, which are worth hunting for. Do your recon before arriving, it will save you lots of time and aggravation if you have your top-ten shop destinations mapped out ahead of time. The Essex Street Pedestrian Mall is closed to traffic all month and full of vendor booths with everything from expensive witch hats to magic wands. The Salem Common has all the food vendors, and provides a carnival atmosphere with the aroma of funnel cakes and apple cider wafting through the chilly air (and all the fair food you can stomach).


6. Nature Escapes:


If you're visiting for an extended time, the crowds can get a bit much. Escape the bustle of the town and explore the natural beauty surrounding Salem. Walk through Pickering Wharf, out to the lighthouse, or explore Winter Island Park. Take a ferry ride to nearby islands, such as Misery Island, to enjoy secluded beaches and picturesque landscapes. Hike along scenic trails in forests ablaze with autumn colors, offering a peaceful retreat from the excitement of the town.


Embrace the Magic of Salem in October


Whether you're drawn to Salem for its history, Halloween festivities, or natural beauty, October is the most popular time to experience the enigmatic charm of this captivating town. Prepare to be bewitched by Salem's allure, and let the mysteries and magic of this place leave an indelible mark on your heart.

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